The digital transformation has set relevant challenges to the different economic sectors worldwide. In the banking one, the customers migration to online services means fewer visits to the branch; that is why the experience to branches becomes an opportunity to target an audience that is not very receptive to traditional advertising.
The future is now.
Corporates and banking branches have modified their spaces and adopted new technologies to boost the customer experience. The prototype of the bank of the future has undergone many paradigm changes in terms of design, services and components, not as an option but as a necessity to keep on being competitive.
Digital Signage is a core element that can link the traditional physical world with the virtual digital one. Create a dynamic and adaptive environment that improves the perception of modernization, assuring customers that the bank is truly at the forefront of digital innovation. The bank of the future is a concept that embodies efficiency. Digital signage is an essential visual communication tool that can set the beginning of this time of transformation.
The decision makers must think now about the future and how their components change the transformation of their bank. It is a fact that the integration of innovative solutions includes AI (Artificial Intelligence), IoT analysis, contents customization, beacons monitoring, augmented reality (AR), POS. It's now a fact that customers can interact with Digital Signage through their mobile devices, have personal attendants fed by Artificial Intelligence that use the technology of beacon geolocation technology to greet them by name upon entering a branch, the goal:
supply a positive banking experience-
Commercial floors
The use of LED screens and Videowalls to convey the latest stock market data, exchange rates, and stock quotes, news from the sector allows for a greater sense of awareness that helps salespeople make informed decisions.
Bank branches
Currently many branches have screens who welcome visitors, show novelties and more relevant issues of the banking firm, interest rates and news, while helping to cut down perceived wait times.
Communications for employees.
Digital signage helps keep employees informed with HR notices, company news, birthdays congratulations and much more. Digital signage allows for communicating and distributing a message to all the company in one single click.
The banks are ready to transform not only the service proposal. The adoption of digital services at the branch is an opportunity to improve the customers' loyalty and the perception of their brand.
Digital Signage