Organizational communication uses several methods to broadcast policies, guidelines and other info to employees, suppliers and interested parties of the company.
This meant sending notes among offices, posting information on company bulletin boards, and sending emails. Nevertheless, companies are becoming aware of the benefits of Digital Signage in sectors such as retail commerce and industry that are adopting this means to inform their employees, executives and visitors. This change is mainly due to the growing influence of the IT (Information Technology) managers
A recent survey of 500 corporate end users indicated that 28% are using Digital Signage Screens out of the meeting rooms, and the number keeps on rising. This trend could lead to new opportunities in terms of an increase in sales of digital firm solutions to this growing vertical market.
Consider these five benefits:
1. Scalable and flexible
As the digital signage hardware becomes easier to obtain and scalable, which is appealing for Information Technology administrators in corporate and other decision makers, it increases-
The addition of screens in multiple locations to receive video streaming or other contents on networks based on IP may be as simple as adding an additional Ethernet commuter to the existing infrastructure making more possible that the digital signage solutions in the corporate space are more frequent.
2. It supports the company’s brand initiative.
There is no doubt that digital communication is a great way to communicate relevant announcements of a company to its employees, but ¡t doesn’t stop there. The digital communication can be a useful tool to request the opinion of the employees before costly brand campaigns take place.
The feedback can be in an anonymous way just like the employees’ suggestions box. The potential for the analysis is relevant; it must be obtained by means of the use of digital signage as part of the initial stages of a brand campaign.
3. It helps reach the Millennials.
There are around 80 million millennials in the United States, to date. 53.5 million of them represent one third of the United States workforce.
Millennials are generally considered well educated and tech-savvy. Having grown with digital devices, they are great users of the social media platforms that drive digital signage communications. Addressing this group at work is very effective, as they receive more attention than other media.
4. Working acknowledgement
Digital communication is a way of acknowledging performance, achievements and productivity in the workplace. It is an excellent way to encourage, inspire, and raise the morale of employees.
Digital communication can be used to post certifications, achievements and awards to their personnel. It can also be used to publish testimonials of satisfied customers, press releases or web sites for positive evaluation.
Out of the companies using Digital Signage in employees’ acknowledgements, 46 per cent of the top executives see it as an investment, not an expenditure.
5. Security and Training
Many companies are still publishing security measures in break rooms or other areas where visibility can be just for employees.
A digital signage system is efficient in launching emergency alerts and reminding employees about security problems with a broader scope
Digital communication can also inform the staff about future training or other opportunities that may be necessary to advance in their careers.
As organizational communication evolves, digital signage has become more and more relevant and has converted into a beneficial solution that helps the growing of enterprises in a significant manner.
Benefits of the digital signage in the organizational communication